Tū Mai Rā, Toi Aotearoa: Creative New Zealand’s draft long-term strategy

In March and April 2025, Creative New Zealand sought arts community and public views on our draft long-term strategy to 2040, Tū Mai Rā, Toi Aotearoa.

The draft strategy set out Creative New Zealand’s proposed vision, goals, and strategic direction for the next fifteen years, as the national arts development agency of Aotearoa New Zealand.

The Summary of Engagement below summarises the feedback we received.

We expect to release Tū Mai Rā, Toi Aotearoa later this year, when our new Chief Executive has had time to support the Arts Council to finalise its strategic work.

We received strong support, and largely positive feedback, for our proposed vision and long-term goals. This has helped inform our strategic intentions, which are set out in our Statement of Intent 2025–2030 and Statement of Performance Expectations for 2025/26 (our annual plan) to be released 1 July 2025. We may update these strategic intentions once the strategy is finalised.