28 Aug 2025
Creative New Zealand welcomes the first national strategy for arts and culture, released in Auckland this morning by Hon Paul Goldsmith, Minister for Arts, Culture and Heritage.
Amplify: A Creative and Cultural Strategy for New Zealand 2025-2030 supports the vision of New Zealand as a creative powerhouse with global reach.
Kent Gardner, Chair of Toi Aotearoa Arts Council of New Zealand, says Amplify makes a strong statement about the value and contribution of the arts and creative sectors.
“It’s validating to see a strategy that states both the economic and social benefits of the arts and looks to increase those benefits through targeted investment,” Kent says.
Creative New Zealand’s research and strategies were part of the evidence base that informed the strategy. The agency also made a submission on Amplify during the consultation period.
Gretchen La Roche, Tumu Whakarae of Creative New Zealand says the submission was supportive of the goals, highlighted the role of ngā toi Māori as parts of New Zealand’s cultural landscape, and welcomed the emphasis on partnership.
“We’re ready to deepen and expand our partnerships with central and local government, the creative and cultural sector, iwi and hapū, communities, and philanthropists to support the implementation of Amplify,” Gretchen says.
“We hear how tough it is for practitioners and organisations at the moment, and we welcome a nationwide focus on smoothing the path to local, national and international success.”
Amplify has informed Creative New Zealand’s intentions for the coming years, which will be set out in our long-term strategy, Tū Mai Rā, Toi Aotearoa: Our journey to 2040 and our refreshed Māori arts strategy, Toi Ora 2025–2030, along with the Pacific Arts Strategy 2023–2028.
For more information please contact:
Dinah Vincent, Communications Manager, 0274635835
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