Visibility Matters – Kia kitea ngā toi e te marea

Findings from independent research by Isentia into arts and culture media coverage in New Zealand, from July 2021 to June 2022. 

There are five key insights:

1. Discussion of arts and culture is often crowded out of traditional media.
2. Events are the primary driver of media coverage.
3. Arts and culture coverage could be more diverse and representative.
4. Independent and industry-specific media help drive conversation and fill gaps.  
5. There is a significant opportunity to grow coverage of arts and culture in Aotearoa New Zealand.