Audience Atlas Aotearoa New Zealand 2025

Audience Atlas Aotearoa New Zealand is a research project that helps us understand the market for arts and culture. 

The findings give detailed insight into New Zealanders’ relationship with arts and culture, which our clients and other arts organisations can use to increase engagement with their audiences.

We’ll be releasing Māori, Pacific, Asian, and Deaf and disability focused reports in early 2026.