Asian Aucklanders and the arts 2014

Auckland’s population is growing. Its diverse and culturally rich Asian population is also growing. Creative New Zealand commissioned this research to gain insight into Asian communities in Auckland and to better understand how to increase the engagement of Asian Aucklanders with the arts in New Zealand.

The objectives of this research were to measure the attitudes, triggers and barriers that drive engagement with the arts among Asian Aucklanders, and to profile the key opportunities that will have the most impact on engagement with the arts.

This research should be read alongside the New Zealanders and the Arts 2014 publication undertaken by Colmar Brunton for Creative New Zealand. The overall findings from the Asian Aucklanders research are compared against the total Auckland sample in this report1 where appropriate.