20 Dec 2021

This content is tagged as Multi-Artform .


Koinei aku kaingakau Artists share their why in new vaccination campaign

In a social media campaign launched today (1 December 2021), Creative New Zealand is amplifying voices from the arts community to encourage vaccination.

While vaccination rates are rising in Aotearoa New Zealand, the social media campaign aims to connect with people who are yet to be vaccinated. 

With artists front and centre, the campaign features well-known voices from the arts community sharing their ‘why’: why they do what they do, why they love their creative practice, and why they choose to be vaccinated. The artists will each offer their own perspective in a series of videos launching over the next two weeks on their own social media platforms.

Final release: Compilation video. Watch the compilation video on FacebookInstagram and Youtube

The artists involved in the campaign are musicians Pere Wihongi and Ria Hall, comedian Tofiga Fepulea’i, spoken word poet Stevie Davis-Tana and street artists Charles and Janine Williams. The campaign is being developed and delivered by creative agency Augusto. 

“Artists understand that being able to come together is a core part of the wellbeing of any community or society,” says Creative New Zealand Chief Executive Stephen Wainwright.   

“The Delta variant of COVID-19 has severely impacted the arts, culture and live events sector, which can’t viably operate with heightened alert levels and lockdowns. As we enter the new COVID-19 Protection Framework (or traffic light system), higher vaccination rates are crucial for the livelihood and future success of the sector.”  

“As we move toward a time when we can enjoy arts and culture safely together again in Aotearoa, we need to encourage more people to be vaccinated.”    

The campaign is part of Creative New Zealand’s broader advocacy work, which aims to promote the value of the arts and raise the profile and reach of the contribution that the arts, culture and creativity make to our lives. 

Campaign videos will be first posted by the artists on their own platforms (release is staggered over the next two weeks), with Creative New Zealand then promoting the videos through its channels.

You can book your vaccine at the Book My Vaccine website

The videos

First release: Pere Wihongi. Watch Pere's video on FacebookInstagram, and YouTube


Second release: Tofiga Fepulea’i. Watch Tofiga's video on FacebookInstagram, and YouTube

Third release: Stevie Davis-Tana. Watch Stevie's video on FacebookInstagram and Youtube

Fourth release: Ria Hall. Watch Ria's video on Facebook, Instagram and Youtube.

Fifth release: Charles and Janine WilliamsWatch Charles and Janine's video on FacebookInstagram and Youtube.

Final release: Compilation video. Watch the compilation video on Facebook, Instagram and Youtube

Campaign credits

Creative New Zealand has worked closely with the following partners:

Agency: Augusto
Kaiwhakamāhere Ahurea | Cultural Advisor: Ngatapa Black
Director: Olly Harris
Producer: Lara Marshall  
Artist social media support: 818.
Media agency: Together

Media queries: media@creativenz.govt.nz; 027 838 8868 (Jasmyne Chung)


Frequently Asked Questions 

Why are you doing this campaign now? 

We’re now at the point where more than 93% of eligible New Zealanders have received their first dose of the vaccine, and 86% are fully vaccinated.  

With the COVID-19 Protection Framework (aka traffic light system) going live this week and summer festivals and arts events coming up, we’re focusing on connecting with people who are yet to be vaccinated.  

You can book your vaccine at the Book My Vaccine website

Who are the artists involved? 

In order of release:

  • Pere Wihongi (Te Rarawa, Ngā Puhi, Ngāti Kuri, Ngāti Wai) – Music
  • Tofiga Fepulea’i (Samoan) – Comedy
  • Ria Hall (Ngāi Te Rangi/Ngāti Ranginui) – Music
  • Charles Williams (Ngāti Kahungunu, Ngāi Tūhoe, Ngāti Tūwharetoa, Ngāpuhi) and Janine Williams (Ngāti Whātua ki Kaipara, Ngāti Pāoa) – Visual Art (street art)  
  • Stevie Davis-Tana (Ngāpuhi, Ngāti Hine, Ngāti Porou, Te Arawa, Ngāti Raukawa) – Literature (spoken word) 

How can I get in behind the campaign? 

Follow the artists involved (if you don’t already) and share their content.

We’ll add links to each artists’ social media channels in this web story as their videos are released.