Our work is guided by our strategic plan. Creative New Zealand is required to develop a strategic plan every three years and to consult publicly.
Strategic Plan Te Mahere Rautaki 2007-2010
Our vision
Creative New Zealand is a catalyst for the development of a flourishing arts environment in which New Zealanders value, support and are inspired by the arts.
Our purpose
Creative New Zealand is the national development agency for the arts in New Zealand. We invest resources in New Zealand arts for the long-term benefit of New Zealanders. We value:
- partnering with Māori, in acknowledgement of their unique position as tāngata whenua
- developing Pacific arts and their contribution to New Zealand identity
- working collaboratively and developing partnerships for mutual benefit
- articulating our strategic position and priorities with clarity
- demonstrating integrity, transparency and professionalism in all our dealings
- supporting artistic expression and the contribution of the arts to society
- aspiring to excellence
Our guiding principles
We will achieve our vision and priorities through:
- Trustworthiness and credibility in the eyes of the arts sector and wider public stakeholders - to enhance and facilitate our ability to work collaboratively and in partnership.
- Strengthening the arts sector to ensure an enduring foundation for arts development in New Zealand.
- Learning through research and evaluation to ensure we are making progress, maximising impact and being as effective as possible
- Alignment and targeting of all that we do to concentrate our efforts on achieving our strategic priorities
- Adding value by leveraging our resources and working with our partners to improve performance and achieve greater impact across the sector
Strategic Priorities
Creative New Zealand's work is guided by four strategic priorities. The priorities outline where we will focus our efforts over the three years from 2007-2010 and provide us with a valuable framework for our planning and decision-making, enabling us to target our resources so that we can be as effective as possible. The four strategic priorities and their related objectives are:
New Zealanders are engaged in the arts:
- Strong Māori Arts: We will invest in Māori communities strengthening and building cultural identity through the arts
- Strong Pacific Arts: We will invest in New Zealand Pacific communities strengthening and building cultural identity through the arts
- Community Arts Participation: We will invest in diverse, local and ethnic communities to participate in and develop their art
High quality New Zealand art is developed:
- Innovative and quality artists: We will invest in dynamic New Zealand artists, practitioners and organisations, acknowledged for innovation and quality
- Producing innovative work: We will invest in quality new art that commands attention nationally and internationally
- Developing potential: We will invest and support quality New Zealand artists, practitioners and organisations to reach their potential
New Zealanders have access to high-quality arts experiences:
- Delivery of the arts: We will invest in opportunities for New Zealanders to access quality arts experiences on a regular basis
- Audience development: We will invest in opportunities for New Zealanders to experience high-quality New Zealand work that is innovative, challenging and culturally diverse
- Developing potential: We will invest in providers of quality arts experiences to broaden, deepen and diversify their audiences
New Zealand arts gain international success:
- New Zealand’s distinctive voices heard overseas: We will invest in the distinct expressions of New Zealand’s arts and culture at key international events and markets
- Market development: We will invest in an arts sector that generates New Zealand artists making world-class work that delivers to target markets
- Developing Potential: We will invest in New Zealand artists, practitioners and organisations to build their capacity, profile, relationships and work in order to have enduring overseas success